Understanding Setjet: The Rise of Film Location Tourism

Film tourism, also known as setjetting, has become an increasingly popular trend. This phenomenon involves visiting the locations where famous films or TV shows were shot. People have always been fascinated by the silver screen. Being able to walk in the footsteps of beloved characters adds a special layer of excitement to travel. This article explores setjetting, its origins, popularity, and impact on destinations around the world.

Origins of Setjetting

The practice of visiting film locations isn’t entirely new. However, modern setjetting gained momentum with the rise of blockbuster movies and cult TV series. Sites like the house from Psycho and the steps from Rocky have lured fans for decades. Yet, it was the Lord of the Rings trilogy that really ignited global interest. New Zealand, home to Middle Earth, saw a significant boost in tourism after the movies were released. The scenic beauty captured in these films made visiting those landscapes a bucket list experience for many fans.

Popular Setjetting Destinations

Certain places have become iconic due to their association with major films and TV series. These destinations have embraced their newfound fame, often creating guided tours and themed experiences around the locations.

New Zealand – The Lord of the Rings and The Hobbit

New Zealand tops the list for many film tourists. The country’s diverse landscapes featured heavily in The Lord of the Rings and The Hobbit trilogies. Visitors can explore Hobbiton, the preserved film set in Matamata, and visit Tongariro National Park, which depicted Mordor.

United Kingdom – Harry Potter Series

The UK offers numerous setjetting opportunities for Harry Potter fans. The Warner Bros. Studio Tour in London showcases sets, costumes, and props from the films. Alnwick Castle, Durham Cathedral, and Gloucester Cathedral also feature as iconic Hogwarts locations.

United States – Breaking Bad and Game of Thrones

Albuquerque, New Mexico saw a tourism surge as fans flocked to the settings of Breaking Bad. The famous car wash and the protagonist’s house became must-visit attractions. Additionally, Game of Thrones put several U.S. locations on the map, including iconic sites in Belfast, Northern Ireland.

Economic Impacts

Setjetting has proven to be economically beneficial for local communities. Increased tourism leads to more revenue for hotels, restaurants, and other services. New Zealand estimated that film tourism contributed around NZD $630 million annually to its economy during the peak years of Middle Earth mania.

Another example is Dubrovnik, Croatia, which saw a 30% increase in visitors thanks to Game of Thrones. The city’s ancient walls and forts were key filming locations for King’s Landing. The influx of tourists provided a boost to the city’s economy but also raised concerns about overcrowding and preservation.

Cultural and Environmental Considerations

While economically beneficial, setjetting raises other important considerations. Some locations struggle with the increased foot traffic. Places like Skellig Michael, featured in Star Wars: The Last Jedi, faced challenges balancing preservation with tourism. Authorities had to limit visitor numbers to protect its ecosystem.

Culturally, the presence of film tourists can alter the identity of a place. Small towns may commercialize their heritage to cater to visitors. This can lead to a homogenization of experiences. However, it can also drive pride in local culture and history when films accurately reflect and celebrate these aspects.

Future Trends in Setjetting

As streaming services produce more high-quality content, setjetting is likely to expand. TV shows on platforms like Netflix and Amazon Prime have garnered global fanbases. This opens new opportunities for less frequented locations. Shows filmed in regions like Eastern Europe and Southeast Asia are beginning to see an uptick in tourism interest.

Another future trend is immersive experiences. Advances in technology, such as augmented reality (AR) and virtual reality (VR), enhance on-site experiences. This can attract tech-savvy travelers looking for interactive ways to connect with their favorite shows and films.

Key Takeaways for Potential Setjetters

Before planning a setjetting trip, consider the authenticity and accessibility of the locations. Not all film sets remain after production. Research is crucial to ensure the spots you wish to visit are accessible and offer the experiences you seek. Additionally, support local businesses and respect local cultures.

• Research the locations in advance.
• Check for guided tours and themed experiences.
• Respect local cultures and the environment.
• Support small businesses in the area.

Setjetting can enhance your travel experiences, providing a unique blend of fantasy and reality. It allows fans to feel closer to their favorite stories while exploring new destinations around the globe.